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One More Nail in the Publishing Industry’s Coffin

March 1, 2011

amanda hocking kindle author

The death of publishing now has a face.  She also has a blogspot.  What she DOESN’T have, however, is a publishing contract.  And, since she’s apparently making millions without one, she doesn’t need one either.

More to the point, she shows how the publishing industry is hurting by not having one and making more than any publishing company could offer her.

From the Business Insider:

Welcome to disruption. 26-year old Amanda Hocking is the best-selling “indie” writer on the Kindle store, meaning she doesn’t have a publishing deal, Novelr says.

And she shouldn’t. She gets to keep 70% of her book sales — and she
sells around 100,000 copies per month. By comparison, it’s usually thought that it takes a few tens of thousands of copies sold in the first week to be a New York Times bestselling writer.

The comparison isn’t entirely fair, because Hocking sells her books
for $3, and some $.99. But that’s the point: by lowering the prices, she
can make more on volume, especially impulse buys. Meanwhile e-books
cost nothing to print, you don’t have to worry about print volumes,
shelf space, inventory, etc. And did we mention the writer keeps 70%?


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