Darth Vader Leadership Tip #11
Honorifics matter! Many people will be more offended and unwilling to negotiate if you forget to note their titles than they would be at ANY request you make.
However, don’t let the use of a person’s rank give the impression of weakness. HOW you use a prefix is as important as remembering to use it in the first place.
And now, your highness, we will discuss the location of your hidden rebel base…