Dear Steve Jobs – You NEED to Fire your Marketers
Seriously Steve, they have to go! I mean just look at your latest offer. It’s sleek, hip, plays up your success with the iphone and the IPOD touch, goes after the netbook market and fits perfectly in with the rest of your line – it’s almost certainly going to be a success. And then you let some dweeb tag it with the name IPAD??
What did they tell you – that it reinforced the IPOD reference? It doesn’t. It makes people think of electronic feminine hygene products. On hearing the name, I had to check to make sure it wasn’t a spoof put on by Saturday Night Live! I was actually waiting for you to anounce it’s sister product for incontinence – the IPEED!
I know you just made the announcement and the entire world already heard it, but still, if you can find any way to rebrand it – ITAB seems like the obvious choice – you NEED to do so!
Very Truly Yours,